Taken with Instagram at Christopher Street Pier
"In October 2011 Facebookers in the U.S. spent 136,000 aggregate years on the site, according to Comscore. That’s more time than… well, all of recorded history."
—Stats That Mattered for Media and Marketing in 2011 | Ad Age Stat - Advertising Age
You don’t need a big obtrusive ad when you make creative use of existing ad units and sync them to tell a story and wrap the page.
AOL brings e-commerce to display ads
Don’t worry AOL, this will be a success if the brand is right for the site it’s on & the ads are done well. How do I know? Gucci has been running ads just like this all year on NYTimes.com and has been really happy with the success.
See it here:
http://suburbantumbling.tumblr.com/post/3146030303/app-like-ad-units
"Contrary to the plan, technology has limited our choices. When you check boxes that define your preference in a date—say, Latina, between 24 and 27, loves birds, is a Unitarian, oh, and also should have hazel eyes—you’re narrowing your world quite a bit there. We no longer “happen across” anything; we Google. We don’t flip through TV channels; we look at the cable menu and choose by title—or watch things you’ve chosen in advance, then recorded. Don’t answer the phone without that caller ID. Don’t bother listening to that whole CD—you want to hear that one song you already like. In every corner of this newest of new worlds, very little happens that isn’t planned out. Technology has trumped serendipity."
—‘iBone’ — by Marshall Sella; GQ Magazine, Oct. 2011
App Review Redux: Planetary
Planetary heard my plea! (OK, not my plea, the plea of those who actually took the time to write comments on the app’s App Store page)
I’ve just downloaded the new update and lo and behold, it includes playlist access and shuffling. It’s super slick and beautiful. Maybe it’s just my imagination but I think it’s actually making my music sound better! Now all I need is an iPad 2 so I can watch my beautiful music constellations on my TV!
Screen shots here:
Google flights is long overdue, but such a natural progression for the search giant. Kayak and bing tremble.
A Look Inside The New York Times Morgue
Here’s a look inside The Times’ Morgue. But no dead bodies. 160 years of New York Times newspaper clippings. Information on tens of millions of important people, places and events. Millions of pictures, published and unpublished. Obituaries for the dead and the living. It’s a treasure trove for historians, journalists, photographers and the average person.
Where is the Morgue? The Morgue has been in the basement of every Times building since its inception. But now it’s not in the basement of The Times Building, it’s next door, in the basement of the old New York Herald Tribune Building at 219 W 40th St. The original plan was the massive archive to be in a temperature-controlled, hermetically sealed vault. But that didn’t pan out.
How it works (Actually, worked. The Times stopped cataloging its content with the advent of the web in 1996.):
When a story was published in the paper, the story would go through a series of steps to archive it. First, it would go through a team of people who read every article to find out the main subjects of the article. Notations would be made, subjects underlined. Then the article was filed away according to the numbers and location kept in a card catalog system. If the article had multiple subjects — like Kennedy, Castro, Cuba, Bay of Pigs — then four copies of the article were kept, one under each category.
Along with this system, file cabinets were kept for certain topics like wars and presidents. In here you can find negatives, contact sheets with editor’s notes, full prints, research, articles — an entire record of people and events. There are also bound books that contain an entire decade of full newspapers.
It was a stunning tour. Here are a couple articles about the Morgue. Here are some photos from the space.
Gorgeous web design by the NYTimes Interactive News Team.
